The Wolves are Making Noise.

Here at The Howl we are content driven. Content with a purpose. Over the past year we’ve all been hit with an unprecedented glitch in our ecosystem. 

During this period, we hunkered down with Jägermeister to create what is now known as, ‘The Meister Series’. The Meister Series is not just a brand partnership, it’s a video series that enabled us as content creators to help shine a light on those other mavericks in the music and events industry who are pushing boundaries, the unsung heroes affected by the pandemic. It went further than your standard KPI’s, it was about inspiring others and critical stories to the surface.

This 5 episode series was an incredible first adventure for The Howl. Bringing this project to life from its initial concept is something we pride ourselves on. Not to mention the incredible partnership with Kinc Agency and Jägermeister themselves. Tom Carson, Jägermeisters head of music gave us the opportunity to run with this and the support was phenomenal. Gaining press with giants such as, NME, DJ Mag, TMRW, Music Weekly & GRM Daily we dug deep into these stories. 

Tom Carson - Head of Music at Jägermeister -

'The content has really brought our brand messaging to life in a way which resonates with our target consumer. The Howl have managed to bring out the very best from the featured talent which means the content will live long and have a legacy rather than being throwaway. It will also be constant resource material for our mentoring platform which is launching later this year'

Our videos had:

182,000+ Organic Video Views

400k + Paid Ad Views

1.9m Impressions

Social cut downs on IG and FB

An average watch time of 4minutes and 30 seconds

13,102 hours overall watched on YouTube

1K clicks to landing page